Fortresses are architectural pearls, cultural sites, event locations, experience places and memorials, mostly situated at breath-taking places on mountains, rivers or in the under-ground. Fortresses are monuments of common European history, they mirror the past into the present, connect cultures and offer deep insights into the historical conflicts. Fortified monuments are part of what makes Europe unique and attractive.
This cultural heritage has to be preserved and made accessible for the culture tourism at the same time. The Iberian fortified heritage has big potential for new culture touristic topics and travel routes away from mass tourism. Therefore, cultural routes are a useful instrument. The European Culture Route Fortified Monuments –FORTE CULTURA®– is the European umbrella brand for fortress tourism. It offers useful instruments for international marketing of fortified monuments.
The implementation of the attractive architectura militaris of the Iberian Peninsula into the culture route FORTE CULTURA® makes it possible to network this culture asset touristically, make it visible and experienceable on international tourism markets and market it Europe-wide. By implementing a new touristic regional brand “FORTE CULTURA – Iberian Fortified Heritage” the qualified culture tourism will be addressed. This supports a balance between over and under presented monuments and extends the sphere of activity of local actors onto whole Europe.