This work emphasises the cultural value of archaeological heritage through the design of an archaeological park at the Islamic fortress of Gandia. The city, heavily tight to traditional tourism visitors, attracted by climatic easiness and beach facilities, tries now to develop an alternative course of action in order to complement its offer. Therefore, a wide project has been designed so as to put all the efforts together and get present a complete valorisation project within the current renewal dynamics regarding tourist local products. Beyond heritage and tourism, this text focuses on the importance of research and innovation in heritage politics driven by municipal institutions.